Why Mature Times?
Mature Times Reaches Active Seniors
One of the most difficult segments of society to reach is adults over 50. Why? Diversity. The mature market is a diversified market, with a wide range of interests and abilities. The lifestyles and buying patterns of senior adults have changed dramatically. Mature Times is designed to appeal to every senior adult. If you are looking for ways to grab this elusive audience, take a look at Mature Times.
Mature Times Is Made for Your Market
Mature Times is designed to appeal to adults over 50 and anyone interested in older adults. Mature Times offers timely tips and hints for seniors. A full-color cover story engages readers immediately and beckons them to look inside for more information and to consider the advertising. The entire Mature Times section 60 tabloid columns of material is fully paginated each month. Because of the abundance of stories and topics, you can pick those stories that work best for your readers and advertisers. With Mature Times materials you can create a 20-page section using a 50/50 ratio of editorial to ad copy.
Mature Times Is Built on Experience
Once you become a Mature Times subscriber, you join a team that's ready to help. We make sure that Mature Times is as successful for you as it is for our other subscribers.
Production
Mature Times is posted to our Web site every month.
The Specs
Mature Times tabloid pages are 10.25 inches wide and 13 inches deep. All of the artwork is produced using a 85-line screen.
Here's What You Need
HARDWARE:
Macintosh IIcx or above, 8MB of RAM; a 250MB hard drive; 16-inch color monitor. High-end postscript imaging device.
SOFTWARE:
Quark Xpress 4.1 or the latest version
FONTS:
Bitstream Fonts: 0105, Swiss 911; 0007, Swiss 721 Black
Adobe Fonts: Times Italic; New Century Schoolbook; New Century Schoolbook Italic; New Century Schoolbook Bold; New Century Schoolbook Bold Italic; Helvetica Regular; Helvetica Bold; Helvetica Narrow; Bellevue, Zapf Dingbats.
Rates
Here's What It Costs
Only $157 an issue for 60 columns of editorial material posted every month to our Web site.